in addition to two “fashion” shoots with pro photographers & models wearing fashionABLE scarves for the fashionABLE Web site, our team was also charged with the task of setting up and photographing a fashionABLE store display. the purpose of this shoot was to gather several images to include in a “line sheet” —a document used in the fashion industry to provide information on products — to be passed out to potential retailers interested in carrying fashionABLE scarves & spreading the fashionABLE story.

as someone who has always LOVED setting up displays & regularly finds herself gaping at beautiful windows and mumbling “i want to do that,” — i was all over this assignment! Tiffany, the lovely owner of Nashville Clothing Co., graciously opened her store up early one morning and Marisa & I got to work before our one and only Lindsay arrived as photographer for the day. 30 minutes from start to finish, we were all quite pleased with our final product!

joys, Madison

(Source: themochaclub.org)